I’m a notorious tweaker of my blog (at least in my own house). I’ve tried lots of themes, all the fonts, different widgets and plugins. But the results were always the same.

I always wanted more.

And it kept me in a perpetual state of thinking my blog wasn’t good enough, my content not shareable enough and my direction unclear enough. I’ve spent days of my life chasing the blogging wisdom and traffic ideas.

But none of it feels like it actually answers any questions.

Last week I changed the tagline of the blog. Now, I’ve changed the look of the blog as well. It’s simpler, cleaner and (I hope) more useful. You’ll find things are as shiny as they used to be, perhaps, but I’m hoping to shine in other ways these days.

There won’t be any pictures in my posts, no in your face begging for subscriptions. My posts will mostly be shorter and more succinct. I’ll only be focusing on Twitter and Facebook, and even those I probably won’t update as much. I’ve spent far too much time on those things instead of creating something for you that matters, like another eBook.

In this day and age, the only thing that gets rewarded is creating something unique. There are millions of other blogs that do the same things. I don’t want to be one of them anymore. In fact, I don’t want this to be my thing at all.

I want it to be ours.

I hope you enjoy the new look. (If you’re reading this in an email or RSS reader, click here to check it out.) And I hope you find the change in direction refreshing and helpful. Judging from some of the comments on my latest posts, I think we’re headed in a good direction.

I hope you enjoy you’re weekend. I’m so looking forward to talking to you next week.

What do you think about the new look? If you blog, do you struggle with the same things?

Leave a comment and let’s talk.